Week
4 question
Referring either to one of
Aaron Koblin’s projects from exercise 4.1 above, the “one frame of fame”
website linked below, or another you know of that employs crowdsourcing,
briefly discuss whether or not you think it is innovative in terms of social
media, produsage and crowdsourcing. Refer to concepts introduced this week in
the text book, the lecture and course resources. Be sure to provide a link to
the site you are writing about in your blog. Also make use of an image if
possible. With screen captures, make sure you note the URL where you sourced
the image and, the date viewed, as part of your caption.
URL: http://www.thejohnnycashproject.com/#
As suggested by Hinton & Hjorth 2013, p.62, crowdsourcing focuses on the utilization of users as a group working together to produce materials. The website, The Johnny Cash Project, is a crowdsourcing site that asks users to produce and submit a portrait of the legendary Johnny Cash. The site then uses portraits to produce video content. The website employs crowdsourcing as a way to produce content rather than to offer a solution to a problem. As the sites says, "As people all over the world contribute, the project will continue to evolve and grow one frame at a time".
The site offers a unique take on paying homage to a popular icon. However in terms of types of innovation, if we look at the internet as the organisation, this site is merely a product modification of sites that we have seen before (Holmes A 2016, p.4). User generated picture content and video compliations is not a new concept to the internet and while this site does offer unique take, by degrees of innovation, it is hardly a major one.
The Bruns coined definition 'produser' (Hinton & Hjorth 2013, p.59) is in play here as the users of the site are also the producers of the content. The site is also not particularly innovative in terms of 'produsage' as websites that rely nearly entirely on user-generated content, such as YouTube and Facebook, are not new ideas.
Overall in my opinion, The Johnny Cash Project, is a very cool website however not an overly innovative one.
References:
Hinton, S & Hjorth, L 2013, Understanding Social Media, Sage Publications, London.
Holmes, A 2016, Week 4: Innovation and collective creativity, course notes, DGTL12002: Understanding Social Media, CQUniversity e-courses, http://moodle.cqu.edu.au
 |
| http://www.thejohnnycashproject.com/#, viewed 9th August 2016. |
The Bruns coined definition 'produser' (Hinton & Hjorth 2013, p.59) is in play here as the users of the site are also the producers of the content. The site is also not particularly innovative in terms of 'produsage' as websites that rely nearly entirely on user-generated content, such as YouTube and Facebook, are not new ideas.
Overall in my opinion, The Johnny Cash Project, is a very cool website however not an overly innovative one.
References:
Hinton, S & Hjorth, L 2013, Understanding Social Media, Sage Publications, London.
Holmes, A 2016, Week 4: Innovation and collective creativity, course notes, DGTL12002: Understanding Social Media, CQUniversity e-courses, http://moodle.cqu.edu.au
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